The market that's already selling
your data.
The global health data market is worth $70 billion. Pharma companies, research institutions, and insurers are buying anonymized patient data every day. The patients generating that data receive nothing. MedVault changes the equation: patients opt in, data gets used, patients get paid directly.
The tagline — The health app that pays you — isn't a feature description. It's a complete repositioning of what health data ownership means. Every person who has ever wondered why their health information gets shared without their knowledge is already the target audience.
Beachhead audience.
Where the anger lives.
Chronic illness patients in Facebook groups and Reddit communities. These are people who have spent years navigating a system that treats them as data points, not people. They understand medical terminology. They share resources obsessively. And when something genuinely helps them, they tell everyone.
"The beachhead audience has two qualities that make them invaluable: they are deeply motivated, and they are deeply connected to others who share their frustration."